The story behind the sound
R3LL
Jersey Club pioneer. Original Brick Bandits. 20 years of moving energy from Newark to the world.
Newark, New Jersey
Origin
Before the festival stages. Before the world even knew what Jersey Club was — there was a kid in Newark who felt the pull of something he couldn't name. Terrell Griffith didn't choose music. Music chose him.
In 2006, he stepped into the Jersey Club scene at ground zero — Newark, New Jersey, where the entire genre was being built in basements and community centers. By 2008, he was producing and earning his place among the Brick Bandits — the crew that pioneered the sound. R3LL didn't just join the culture. He helped shape it.
That lineage matters. Every 808 pattern, every vocal chop, every crowd reaction carries the DNA of a sound born on the streets of Newark. R3LL is the bridge between that origin and where Jersey Club is going next.
Quick facts
Philosophy
“If you don't move the energy, the energy moves you.”
Energy and danceability first. Authenticity over viral trends. No microwavable songs. Every track is built to move bodies, not just collect streams. The crowd is the final instrument -- if they don't feel it, it doesn't ship.
-- R3LL
20 years of Jersey Club
Timeline
Enters the Jersey Club scene in Newark, NJ — ground zero for the genre
Begins producing and joins the Brick Bandits crew — the pioneers of Jersey Club
'Cuff Yo Chick' mixtape — 42 tracks, golden era Jersey Club
Cashmere Cat remix breakthrough — rebrands from DJ RELL to R3LL
Directions EP on Dim Mak Records — first major label release
Visions EP on Dim Mak — Coachella, EDC, Tomorrowland follow
Boiler Room set breaks live viewer record at time of broadcast
SXSW performance — Jersey Club hits Austin
Fantasy EP on Dim Mak Records
Goes fully independent via UnitedMasters — owns everything
Founds Bouncefield Labs™ — multi-division creative ecosystem
From the streets to the main stage
The Rise
The 2011 “Cuff Yo Chick” mixtape with DJ Kiff -- 42 tracks deep -- was the declaration. Pure, unfiltered Jersey Club energy that proved R3LL wasn't just another DJ. He was a producer who understood the architecture of the sound.
The 2014 Cashmere Cat remix changed everything. It caught the ear of Steve Aoki, leading to a 3-EP deal with Dim Mak Records. Directions (2015), Visions (2016), and Fantasy (2021) -- each one expanding what Jersey Club could be without losing what made it real.
The stages followed: Coachella. EDC. Tomorrowland. Ultra. Awakenings. And the Boiler Room set that broke their live viewer record at the time of broadcast -- proof that Jersey Club energy translates everywhere.
Sovereignty over convenience
Independence
In 2023, R3LL made the decision every major label fears: he walked away. Fully independent via UnitedMasters. No middlemen. No compromises. Every master, every decision, every dollar — owned.
Becoming a father changed the stakes. The music had to mean more. The grind had to lead somewhere real. Through the lowest moments — the doubt, the silence, the rebuilding — R3LL pushed through and came back sharper, with a vision bigger than any record deal could contain.
Today, R3LL operates through Bouncefield Labs™ — a multi-division creative ecosystem with 10 divisions, 13 sectors of mythology, and an AI-powered operating system called Bounce OS. It's not just a label. It's an empire — built to preserve Jersey Club history while pushing its boundaries into uncharted territory.
The goal was never just to make music. It was to build something that outlasts the playlist cycle. A legacy encoded in rhythm. An empire his son can inherit.
Artists who support the movement